Since 2009, KLM has gained a reputation as pioneer in the field of social media services and campaigns. They were the world’s first airline to offer customers the option of receiving flight documents and status updates via Messenger, Twitter and WeChat.

The groundbreaking move continues as KLM Royal Dutch Airlines and WhatsApp have now started a unique test for a new service on the messaging app. KLM now offers its customers around the world booking confirmation, check-in notifications, boarding pass, and flight status updates in 10 different languages on WhatsApp via the official WhatsApp business application.

“We want to be where our customers are. With an account verified by WhatsApp, we offer our customers worldwide a reliable way to receive their flight information and ask questions 24/7. This truly is a major next step in our social media strategy,” KLM President & CEO Pieter Elbers said.

WhatsApp is keen to branch out from personal communications by embracing the corporate world, prompting it to create a pilot enterprise program in which businesses are invited to join the fold across selected countries over the coming weeks.

The collaboration just makes information easier to access in a single place, making it available at the airport, en route or at home. We can also directly contact KLM’s social media service agents 24/7 via WhatsApp and are also able to ask questions about our flight. The service is available to the customers who book tickets or check in via KLM.com and opt-in to receive information via WhatsApp.