“The house of Louis Vuitton hasn’t been in perfume business for almost 70 years. It’s an inexplicable situation, considering perfume is one of the driving sales for other mega brands. With new Les Parfums, Louis Vuitton slated to hit stores this month, Jacques Cavallier Belletrud is valiantly reinventing the wheels.”

In Madagascar, there grows exquisite pod black of a sweet fragrance: vanilla. The basis of this orchid becomes the starting point for Jacques Cavallier – Belletrud , appointed perfumer at Louis Vuitton since 2012 to concoct the latest scent. He said, “I did it to create something addictive. There is the beautiful vanilla planifolia Madagascar, a bit deteriorated with a side of animal, ‘leathery and a little vanilla Tahiti cake. With this fusion of fragrance emerges languorous sensuality pod, one that opposed an idea of freshness – an exquisite paradox.”

Jacques Cavallier – Belletrud wanted femininity from them, even though men can also wear flowers. The Pink embodies complexity of women; there is gentleness of spices, violence, the fruit, the intensity, depth and a lot of radiance. “Narcotic, hypnotic and sultry, it smells like love”, he said.

“Thrush is charming; I work with this flower for thirty years. With it, I wanted to create the Japanese aura, very romantic and very kawaii.” Leather is the prerogative of the house, and Jacques Cavallier – Belletrud sought to interpret it.

Hay is a conventional components to reproduce the smell but its creation is based on the light leather used for handles of Louis Vuitton accessories, which is macerated in alcohol. Dark, the resinoid obtained was clarified with “leather dyeing for the new perfumes. In magnifies the skin leather and the envelope of fragrant apricot, jasmine, narcissus, and magnolia.

This is the perfume of the wife’s perfumer. He sees it as “Disruptive, special, like a woman who has lots of character, which we dare not to address but, in fact, is very nice.” Unprecedented combination which will recall Osmanthus of China (animal and apricot), iris and a pinch of saffron. A tribute to the house in the nobility of craftsmanship, through dark matter carried far away in an imaginary depth of evocative darkness. Besides the elegant creation by Marc Newson, rechargeable travel version is also available. The new adventure for Louis Vuitton now has a quarter palace, with the return of fountains fragrant and laboratory installation.