“Introducing the new SR series with #srStories as its digital campaign, this project celebrate the strength and independence which represents every woman. A detailed story of the most iconic shoes of the collection follows…”

Origin
The brand goes back to the to the authentic aesthetics of itself, looking back to the archive to find its truest expression and finally designed the newest SR1 shoes. The newest Sergio Rossi design is a metaphor to the dynamism of Sergio Rossi women who are grounded in both reality and fantasy. A new beginning for Sergio Rossi and for us to fall back in love with the collection.

Style
The SR1 Sabot takes the lead in the campaign as the most iconique design of the collection. The SR1 Sabot easily switched style from day to night with creations that embody the elegance and needs of the modern woman and her world. Comfortable to walk and pleasing the eyes, this pair is the only one you need in your closet not only for daily wear, but also to dance during the night.

Myth
Sergio Rossi presents digital campaign called #srStories that aims in redefining Sergio Rossi women. The first edition was shot between New York and Tokyo where 12 incredible women opened the doors to their private creative spaces telling their own story, such as fashion legends Leandra Medine and Tamu McPherson.

Technique
The open-toe mules with chalk leather has lamb nappa as the exterior leather and kidskin lining for the interior. The 10.5 cm heel lifts your height instantly but still comfortable due to the perfect workmanship. This mules features silver metal plaque and geometric heels made for dynamical activities of women.