Behind the Scenes: The Editors Club for La Mer “The Concentrate” Campaign

In June 2019, we handpicked 15 high-profiles who share the values of quality, trustworthy, and luxury – the same values with La Mer as a high-end global beauty brand. We created a campaign for the newest packaging design of “The Concentrate” that was inspired by kelp, the brand’s beloved formula.

“The Concentrate” by La Mer is a restorative treatment that is infused with a concentrated form of cell-renewing Miracle Broth:tm: to mend visibly calm redness, irritation and other signs of inflammation. This serum will make your skin stronger with a final result of healthy-looking vitality. Made from kelp, as seen on the new design of its packaging, the serum is safe for sensitive skin.

Shot at Four Seasons Hotel Jakarta by

In the video:
Panca Makmun, Tio Setiyoso, Renitasari Adrian, Cecil Xu, Isable Xu, Agnes Jennifer, Ivanda Cherlin, Dewi Ivo, Anastasia Siantar, Krisna Siantar, Vera Abi, Lucy Soepardi, Hita Manohara, Ugek Danny, J Rosaline, and Novi Gusnick.