Behind the Scenes: The Editors Club for La Mer “The Concentrate” Campaign

In June 2019, we handpicked 15 high-profiles who share the values of quality, trustworthy, and luxury – the same values with La Mer as a high-end global beauty brand. We created a campaign for the newest packaging design of “The Concentrate” that was inspired by kelp, the brand’s beloved formula.

“The Concentrate” by La Mer is a restorative treatment that is infused with a concentrated form of cell-renewing Miracle Broth:tm: to mend visibly calm redness, irritation and other signs of inflammation. This serum will make your skin stronger with a final result of healthy-looking vitality. Made from kelp, as seen on the new design of its packaging, the serum is safe for sensitive skin.

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Shot at Four Seasons Hotel Jakarta by

In the video:
Panca Makmun, Tio Setiyoso, Renitasari Adrian, Cecil Xu, Isable Xu, Agnes Jennifer, Ivanda Cherlin, Dewi Ivo, Anastasia Siantar, Krisna Siantar, Vera Abi, Lucy Soepardi, Hita Manohara, Ugek Danny, J Rosaline, and Novi Gusnick.